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The Growing Market of Videogames in New Zealand

Reports from studies looking into the videogames’ market in New Zealand reveal that New Zealanders love playing videogames. Besides videogames, Kiwis also enjoy games on online casinos, with JackpotCity being one of the leading sites offering them a variety of games. So, why is the gaming industry on an upward trajectory in New Zealand? Read on to find out more.

The Key Highlights

According to reports, the physical retail sales in New Zealand’s gaming industry generated more than $140 million USD. This was a 21% increase in sales from the previous year. Console accessories were the most bought in the physical sales.

The studies also show that hardware sales still outstrip software sales. The mobile category is reported to be leading in the digital sales category. Furthermore, the majority of the revenue from mobile games came from in-app purchases. These statistics show that the gaming industry in New Zealand is in great shape.

What Are The Challenges And Forecasts?

Gaming is regarded as the fastest-growing industry in New Zealand. Nearly all the game development studios have reported that they are projecting a 10% growth or more in the coming years. The biggest challenge of the country’s gaming industry is a shortage of developers.

As a result, a more significant percentage of the revenue generated comes from exports. Players in the industry have suggested that this lack of skills limits the growth of the sector significantly. There are more vacancies than specialists available in the country.

Projections suggest that there is a 79% shortage of skills in the senior specialist in technology and art. Another problem the game development studios face is the lack of funding and investments in the early stages. There are several startups with great ideas, but they don’t have sufficient funds and investments to fuel their operations.

For example, they lack the capacity to hire skilled developers and designers. Such shortcomings make it difficult for the companies to compete in the market.

Nevertheless, the future of New Zealand’s gaming industry remains bright. Experts project that the global gaming industry will hit the 200 billion USD mark by 2023. Based on their current state, the New Zealand game developers look set to contribute significantly to this success. The citizen’s love for videogames creates a solid base for the gaming sector to build from.

Final Thoughts

From the highlights of the gaming sector in New Zealand above, it is indeed on the right course. The industry has registered steady growth in the recent past. Consequently, the growth has invited stakeholders to investigate the best way forward. Their investigations have shown them their limitations.

You should expect to see more partnerships between the New Zealand government and the gaming sector in the coming days. They should also find a way of funding the training of local talent to gain the right skills. As mentioned earlier, were it not for the shortage of skills, the industry would have been doing better.